Entrecard - Social Advertising Network for Bloggers
Entrecard is an excellent new blogging service that appeared in the blogosphere in late 2007 and is described as a social advertising network for bloggers. Entrecard allows bloggers to advertise their blogs on any other blog currently registered with entrecard. Blogs are advertised by a single, easy to install widget that allows a 125×125px ad to be displayed. Blog owners have full control of the ads being displayed on their website, the sites they want their ads to appear on and each ad bought using entrecard “points” instead of cash are displayed on 24 hour terms.
Points are gained from dropping your entrecard on other blogs with the widget installed and receiving drops from other service users who visit your blog. The cost of displaying ads on your site and others are dependent on participation on the network – the more cards dropped and received the more points earned and the more expensive it is to advertise on your blog.
Small and Medium Sized Bloggers
Entrecard is primarily aimed at small and medium sized bloggers who are looking for exposure for their blogs and provides the perfect opportunity to snare new readers and repeat visitors from entrecard users stopping by your blog to drop their entrecard.
Not without Problems
Although entrecard is a wonderful traffic generating tool it is not without its problems. Abuse of the system by over exuberant users have resulted in a few overpriced spots are sites who register for the service but remove the widget without notice. It is left up to the creators of entrecard to implement measures to curb abuse of the system.
Caribwebdev.com Entrecard Experiment
Caribwebdev.com has recently started to use entrecard and will be experimenting with the program and reporting on the results in a few weeks.
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3 Responses to “Entrecard - Social Advertising Network for Bloggers”
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I too have an Entrecard, but I doubt how this is going to help the blog. Because, even if you get Entrecard traffic, they are not going to be your targeted readers. Keeping the Entercard on the blog may help Entrecard site to grow its popularity.
I ahve been using Entrecard for about 6 weeks now, and have enjoyed more traffic. I now have more RSS subscribers than I did be Entrecard.
There is some debate on whether Entrecard traffic is good or bad. I think for new blogs trying to establish a name for themselves, Entrecard will definitely help.
For established blogs, they may not need Entrecard and will therefore not use it.
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