Google Chopping Pageranks in Latest PageRank Update
PageRank is a link analysis and measuring algorithm created by the cofounders of Google Inc Larry Page and Sergey Brin. It measures the relative importance of a webpage on the internet by analyzing the links pointing to the specified page and then assigns a number from 0 to 10 to the page with 10 being a very important page and 0 being a not so important page. Google updates these rankings every couple months and many websites, advertising agencies and search engines put great value of the pagerank of websites. Over time however many websites have begun to abuse the algorithm by selling links on their high ranked pages to boost the rank of the buyers page or linking to webpages in a network with the main purpose being to influence a higher pagerank for linked pages.
October 2007 Updates
Before this month’s update, Google’s last update to pagerank scores came in April 2007 and many were speculating that Google would have lived up to it’s word of devaluing the links of offenders in the next update. This speculation became reality when Google began decreasing the ranks of many known link sellers or link farms, especially blogs and mainstream sites like Forbes.com, Engadget.com and the website of the Washington Post.
Coverage in the Blogosphere
Read more at popular technology blog Techcrunch.com and also visit Dailyblogtips.com who are compiling a list of major sites and blogs affected negatively by the pagerank update.
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4 Responses to “Google Chopping Pageranks in Latest PageRank Update”
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How did your blog do in the PageRank update? I went up to PR 4 (from 0).
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hey Karol, fortunately this site was affected positively, going from a 0 to 5
[…] only been a few weeks since the big pagerank branded stick of Google slapped around thousands of websites who were known to or suspected of selling text links on their webpages without using No Follow. A […]